Let’s start honestly: I am a quite moody person. I don’t like to be a moody persona but honestly I just cannot change it. Meaning that I have good moods and bad moods too. And every time I am in a bad mood and the person’s next to me like Conrad do feel […]

Hello and welcome back to the second episode of „The marketing napkin“. If you want to know why it is called like this head over to this post: I invite you on a marketing date.  Last week we defined our ideal customer. Now it is time to see what influence the image of our ideal […]

Friday we had this post on the blog: How to define your ideal client. Over the weekend we got one important question about the fictive ideal client: Is it ok to have multiple ideal customers? My answer is: It is totally ok to have multiple ideal customers. Most companies have different ideal customers. […]

    Hello and welcome to the first part of the marketing napkin series. If you want to know why it is called like this head over to this post: I invite you on a marketing date.  So let’s have a nice glass of red Cabernet Sauvignon and sit down and talk about […]

I have a confession to make…… I LOVE MARKETING! Everybody who attended one of my mentor sessions or ever sat with me over a glass of Chardonnay discussing life and business knows the moment when the discussion get’s to the marketing topic and my eyes start to light up and I start start […]

We realized this week that after introducing our „Photographer Magazine“ to our newsletter subscribers with a nice discount we never had a real SALE here on the blog. So if you want to get fired up and create some awesome marketing material for your clients and your clients to be head over to […]