Hello and welcome back to the second episode of „The marketing napkin“. If you want to know why it is called like this head over to this post: I invite you on a marketing date.  Last week we defined our ideal customer. Now it is time to see what influence the image of our ideal […]

Since one month Conrad and I go to the climbing wall each week. We booked the early-bird package and can climb lonely on all walls until everybody comes from work and the hall is getting crowded. One of the advantages of being self-employed, is you can choose to take time off while others work […]

Last weekend we had a photo shoot with weiperfriseure and three beautiful ladies at our daylight studio. Here is a tiny preview of Sandra. More to come soon…

Am letzten Wochenende hatten wir ein Fotoshooting mit weiperfriseure und drei wunderschönen Modellen hier in unserem Tageslichtsudio. Hier ist eine kleine Vorschau von Sandra. Es folgt bald mehr…  

Friday we had this post on the blog: How to define your ideal client. Over the weekend we got one important question about the fictive ideal client: Is it ok to have multiple ideal customers? My answer is: It is totally ok to have multiple ideal customers. Most companies have different ideal customers. […]

    Hello and welcome to the first part of the marketing napkin series. If you want to know why it is called like this head over to this post: I invite you on a marketing date.  So let’s have a nice glass of red Cabernet Sauvignon and sit down and talk about […]